The Adidas - Reebok Merger - Business Strategy - The case discUS, Germanyses the proposed merger of Reebok International Limited with Adidas-Salomon AG. Global strategic analysis adidas and reebok merger acquisition Essays and Term Papers. Reebok International Ltd. BUS 499 Assignment 4 Merger Acquisition And.

Custom Search Please note: This case study was compiled from published sources, and is intended to be US, Germanyed as a basis for class discUS, Germanysion. It is not intended to illUS, Germanytrate either effective or ineffective handling of a management situation. Terjemahan Kitab Durratun Nashihin Pdf. Nor is it a primary information source.

Case Details: Price: Case Code: BSTR177 Electronic Format: Rs. 400; Courier (within India):Rs. 25 Extra Themes Case Length: 20 Pages Period: 1997-2005 Organization:, Pub Date: 2005 Teaching Note: Not Available Countries: US, Germany Industry: Abstract: The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally, the case ends with a debate on whether the merger would be successful. Issues: » The recent trends and structure facing the sporting goods industry » The reasons for the ongoing mergers and acquisitions in the industry and its future » The rationale behind the Adidas and Reebok merger » Whether the merger will be successful in the long-term Contents: Page No.

1 2 6 8 8 11 12 14 Keywords: Adidas-Salomon AG, Reebok International Limited, Nike International Inc., Mergers and Acquisitions (M&As), US, Germany Federal Trade Commission, Financial Performance, Bargaining Power, Distribution Network, Integration Issues, Footwear and apparel market, Interbrand, Ries and Ries Consulting, Merged entity, Market Capitalization, Synergies, Herbert Hainer and Paul FiremanDassler Brothers OHG, Adolf Dassler (Adi), Rudolf Dassler (Rudolf), Dassler Brothers Sports Shoe Factory, Sports Shoe, Sporting Goods.

The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based Reebok International Limited(Reebok) for $3.8 billion. At the time, Adidas reported a net income of $423 million a year earlier on sales of about $8.4 billion. Reebok reported a net income of $209 million on sales of about $4 billion.